It goes without saying that the CMA is deeply committed to demonstrating effectiveness. As budgets grow and more clients adopt content marketing, the need to prove that it works – and how – has never been more important.
At the same time, the subject has never been more complex. As the number of channels used grows, understanding the role each plays individually and together, as well as the contribution made by content marketing as part of an overall marketing mix, is vital.
The Measuring Effectiveness Report is produced by the CMA on key issues for influencers in the content marketing industry. It looks at the areas of spend that are most troublesome to account for, building growth in the long, rather than the short, term and paid, owned, earned multi-channel, multi-platform optimisation.
The report brings together the UK’s best content marketers, including the CMA membership of over 40 companies. It also includes exclusive insights from industry experts and businesses such as MEC, iProspect, King Content, Remarkable Content, Seven, Headstream, John Brown Media, Cedar Communications, ITN Productions and EnVeritas Group.